LEADING TRANSFORMATIVE CHANGE
Welcome! I’m Kirsten Baas. I lead complex organisational and business transformations at the intersection of strategy, governance, organisation, technology, leadership and culture.
As a Transformation Lead, interim (Program) Director or Strategic Transformation Advisor, I bring clarity and direction to complexity and translate ambition into choices, ownership and results.
Change is fun.
My ambition goes beyond delivering change. I help organisations strengthen their ability to continuously learn, adapt and create sustainable value for customers, people and society.
Transformation starts with people.
Sustainable change requires clear direction, shared ownership and an environment where people feel trusted to contribute, learn and grow. Because frameworks are the means; people make the difference.
Shaped by life. Driven by purpose.
From an American exchange family to life as a cowgirl on an Australian cattle farm, and eventually making the Netherlands my home. Curiosity, adventure and genuine human connection have shaped who I am.
My background in agricultural sciences taught me to see the bigger picture and appreciate how everything is connected. Combined with my life experiences, it inspired a conviction that still guides me today: it’s not just about what we achieve, but also about what we leave stronger for the future.
PERFORMANCE
- Strategy Execution
- Portfolio & Prioritisation
- Performance & Value Creation
- Business–IT Alignment
ORGANISATION
- Organisational Design & Development
- Governance & Decision-Making
- Leadership & Shared Ownership
- Collaboration Across Boundaries
TRANSFORMATION
- Transformation & Interim Leadership
- Leadership & Cultural Change
- Executive Coaching & Team Development
- Resilience & Vitality
- Profilizer® Assessments
- Change Capability & Business Agility
Sustainable transformation is about changing today while building the ability to thrive tomorrow.
Real transformation goes beyond achieving results. It’s about the choices we make, the value we create and what we leave behind. Success isn’t just measured by what we accomplish today, but by what we strengthen for the future.
Leaving people and organisations stronger than I found them.
REVELANCE CLIENTS
Public Sector & Public Safety — government, justice, policing and mission-critical environments
Energy & Infrastructure — renewable energy, utilities and complex operational environments
Aviation & Transport — international operations, digital transformation and cross-border collaboration
Financial Services — large-scale business, technology and transformation environments
Retail & Commercial — organisational growth, transformation and leadership
Across these sectors, I work with boards, executives and leadership teams to translate strategic ambition into effective execution and lasting results.
Igniting Human Excellence in the Age of AI
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Navigation through the waves of organisational change: Insights from a Windsurfing Transformation Lead
As transformation lead, I've found that my passion for windsurfing brings valuable #insights and #skills to the world of organisational transformation. Just like riding the waves, navigating change requires #adaptability, #resilience, #vitality, and a [...]
Navigating through the waves of organisational development
Organisations face complex challenges spurred by technological and societal changes. We coexist with humanoids, robots, and machines. Jobs are disappearing, jobs are emerging. Consequently, it's a race to keep up with the market. The [...]